Sunday, November 26, 2006


The good news for printers like me, is that catalogues are not becoming obsolete. In fact, according to an article by Louise Lee in this week's BusinessWeek, there were about 19 billion catalogues sent out in 2005, compared to 16 billion in 2002.
It seems that, even though all the advertisers have a website, they need to spread the word so customers will come to their sites. Also, the color will always look better printed on glossy paper than on a monitor, no matter how good the resolution is. Companies can also attach samples, such as fabric, to the catalogue.
These catalogues are smaller than previous ones, and show only selected items. Ms. Lee says that Victoria's Secret will mail 400 million catalogues this year. Yes, that is good news.


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