Tuesday, October 31, 2006


This is a good time of year to order your holiday cards. Your clients will appreciate receiving a card from you and it will keep your company on their mind. There are so many types of cards available: religious, calendar greetings, patriotic, global, business appreciation, etc. A card shows that you're thinking of your customer, and value their business.
To see samples of cards, go to my website at the link listed below and click on the services tab, then click on the holiday cards. You can order as little as 25 cards, or thousands if you need them.
We'll also do the mailing for you if it's too daunting a task. There's no excuse to send them out, just do it soon. For more information, just go to Merrick Printing

Thursday, October 19, 2006

A good entrepreneur needs to know where his or her new clients and prospects are coming from. It can be one of your advertising sources, a recommendation, or a passerby noticing your sign. My mother used to say to me, "It never hurts to ask"; and when you or your staff answer the phone, ask them how they came to you.
There are so many ways to advertise, and we need to occasionally refine the process. Many companies have a large part of their advertising budget dedicated to the internet, but print and direct mail are still quite viable for some. It all depends on your type of business, the clients you seek and the scope of your operation.
Merrick Printing has had a small ad in the local Yellow Pages for many years. This year when the ad came up for renewal, we tried to justify re-running it. I still get many prospects using this low tech method, and in combination with the price break they gave us for enlarging our ad, we decided to do it.
One aspect of my Yellow Page ad that I find comical is that when many women respond to my query about advertising, their mention of the Yellow Pages is usually accompanied by a giggle. I don't know why. I have asked, but I've never gotten a good answer.
The bottom line is to periodically evaluate your advertising by seeing what brilliance best brings in the Benjamins. After that alliteration, I'm done.

Sunday, October 01, 2006


There was a good article in Newsday's Money & Careers section about people who save change. According to Coinstar, Inc., Americans have an estimated $10 billion in coins accumulating in ashtrays and jars. The average household has about $99 in change sitting around.
I'm an advocate of collecting change. I remember my father doing it. He had a chocolate syrup jar for pennies, a mini safe for dimes, and a coin stacker for nickels and quarters. Back then, coins had to be manually counted and inserted into appropriate sleeves for their denomination, and your account number written on each roll. This changed when Coinstar started putting their coin counting machines in supermarkets across the country. Unfortunately there is an 8.9% fee for using their device. However, some of their counters will give you gift cards to Amazon.com, Borders and other stores at no charge.
Many banks are now utilizing coin counters as a marketing tool, because it brings prospective clients into the bank. It's also a great service for its customers. At my local Commerce Bank branch they have two "Penny Arcades" that are also kid friendly. They talk to the kids and play a guessing game with them. I find that they are easy to use and my kids use them too.
I no longer have to separate my change, and I have a two gallon bottle that I toss my change into every day. It's a great way to build wealth on a small scale. If I am able to lift that bottle when it's full, there will be a good amount of cash coming my way.